The Hedgehog Concept Explained | Focus Your Business Strategy

Written By Brent Mathieson

In this video from Granite Business Planning, we explain the Hedgehog Concept, a powerful strategy framework introduced by Jim Collins in the book Good to Great.

The Hedgehog Concept helps businesses find the intersection of three critical areas:

• What you are deeply passionate about

• What you can be the best in the world at

• What drives your economic engine

When these three things align, businesses gain clarity, focus, and a stronger long-term strategy.

This concept is a powerful tool for small business owners building a clear and effective business plan.

Brent Mathieson
Next

Start With “Who Am I” – The First Step in Business Planning