How to Choose the Right Business Idea: Passion vs. Profit

Are you thinking about starting a business—especially in a new chapter of life? This episode shares a powerful story about a soon-to-be retiree who spent decades in a successful career, only to realize the passion was long gone. As we explored possible business ideas for his next chapter, something became clear: 👉 Many people fall into the trap of choosing a business based on money, not passion. But when we started digging into his hobbies—the things that actually excited him—one idea made him light up. He literally said, “I would love to investigate that!” And just like that, the path forward became clear. In this episode, you’ll hear about: • Why “profit first” thinking can derail a new business • How to identify the ideas that truly energize you • The moment someone discovers their real passion • Why your next chapter should feel authentic to you Whether you’re near retirement, starting over, or simply exploring new opportunities, this message is for you.